When something travels successfully, it must simplify.

Italian food has not been betrayed by its global success. It has been translated. To become recognizable, reproducible, and scalable, it has lost context, density, and information.

This transformation is not a mistake. It is the price of circulation. The problem begins when the simplified version becomes the only reference. In that moment, we do not lose taste. We lose the ability to distinguish what actually matters.

Con Gusto exists to make those distinctions visible. Not by offering rules. Not by explaining what to choose. But by rendering criteria legible.

Food is the domain. Discernment is the value.